Lead Health
dash.table.risk
23%
-17% WoW
lead.conclusion
Lead trajectory is healthy. Maintain cadence; monitor late-stage handling for drift.
Conversation signals
Response Pattern Deterioration66
Reply latency widening week-over-week.
Engagement Weakness67
Response volume halved versus prior cohort.
Buyer Needs Misalignment73
Stated requirement not addressed in proposal path.
Lead Risk73
Drop-off velocity rising in mid-funnel touches.
dash.signalRadar
Objection patterns
Objection instability87
Recurrence rate: Same objection ×2 paths.
Resolution clarity: Resolution unclear.
Severity drift: Severity rising.
Trust erosion sits at 72. Buyer confidence markers softening across recent touches.
Deal-loss attribution
Response Pattern Deterioration28%
Engagement Weakness27%
Buyer Needs Misalignment22%
Lead Risk22%
Weighted by inverse signal score across uploaded paths.
Recommended actions
Action 1
Restore reply latency under 6h and confirm next-step cadence.
Action 2
Initiate proactive touch with a concrete artifact (model, sample, walkthrough).
Action 3
Re-issue proposal aligned to the buyer's stated requirement set.