Lead Health
dash.table.risk
26%
+2% WoW
lead.conclusion
Lead trajectory is healthy. Maintain cadence; monitor late-stage handling for drift.
Conversation signals
Weak Handling61
Closing language absent in last 3 contacts.
Poor Language65
Tone shifts toward neutral in critical exchanges.
Follow-up Failure68
Scheduled follow-ups missed without recovery.
Process Friction69
Handoff lag exceeds desk benchmark by 38%.
dash.signalRadar
Objection patterns
Objection instability94
Recurrence rate: Same objection ×2 paths.
Resolution clarity: Resolution unclear.
Severity drift: Severity rising.
Trust erosion sits at 72. Buyer confidence markers softening across recent touches.
Deal-loss attribution
Weak Handling28%
Poor Language26%
Follow-up Failure24%
Process Friction23%
Weighted by inverse signal score across uploaded paths.
Recommended actions
Action 1
Schedule handling coaching focused on closing language and discovery depth.
Action 2
Rewrite next outbound with persuasion clarity; remove hedge phrases.
Action 3
Reset cadence; commit to a written 3-touch recovery plan.