Lead Health
dash.table.risk
32%
+5% WoW
lead.conclusion
Lead is at watchlist. Address primary concern within next 48h to stabilize.
Conversation signals
Trust Erosion55
Buyer confidence markers softening across touches.
Buyer Needs Misalignment56
Stated requirement not addressed in proposal path.
Objection Instability65
Objections recur unresolved across two paths.
Engagement Weakness66
Response volume halved versus prior cohort.
dash.signalRadar
Objection patterns
Objection instability60
Recurrence rate: Same objection ×2 paths.
Resolution clarity: Resolution unclear.
Severity drift: Severity rising.
Trust erosion sits at 48. Buyer confidence markers softening across recent touches.
Deal-loss attribution
Trust Erosion29%
Buyer Needs Misalignment28%
Objection Instability22%
Engagement Weakness21%
Weighted by inverse signal score across uploaded paths.
Recommended actions
Action 1
Escalate to senior sponsor for trust restoration call within 48h.
Action 2
Re-issue proposal aligned to the buyer's stated requirement set.
Action 3
Stage explicit objection-handling pass; resolve recurring blocker on record.