Lead Health
dash.table.risk
29%
-13% WoW
lead.conclusion
Lead trajectory is healthy. Maintain cadence; monitor late-stage handling for drift.
Conversation signals
Follow-up Failure59
Scheduled follow-ups missed without recovery.
Trust Erosion69
Buyer confidence markers softening across touches.
Weak Handling71
Closing language absent in last 3 contacts.
Objection Instability71
Objections recur unresolved across two paths.
dash.signalRadar
Objection patterns
Objection instability46
Recurrence rate: Same objection ×2 paths.
Resolution clarity: Resolution unclear.
Severity drift: Severity rising.
Trust erosion sits at 61. Buyer confidence markers softening across recent touches.
Deal-loss attribution
Follow-up Failure31%
Trust Erosion24%
Weak Handling23%
Objection Instability23%
Weighted by inverse signal score across uploaded paths.
Recommended actions
Action 1
Reset cadence; commit to a written 3-touch recovery plan.
Action 2
Escalate to senior sponsor for trust restoration call within 48h.
Action 3
Schedule handling coaching focused on closing language and discovery depth.