Lead Health
dash.table.risk
30%
+5% WoW
lead.conclusion
Lead trajectory is healthy. Maintain cadence; monitor late-stage handling for drift.
Conversation signals
Process Friction60
Handoff lag exceeds desk benchmark by 38%.
Objection Instability63
Objections recur unresolved across two paths.
Weak Handling66
Closing language absent in last 3 contacts.
Response Pattern Deterioration66
Reply latency widening week-over-week.
dash.signalRadar
Objection patterns
Objection instability57
Recurrence rate: Same objection ×2 paths.
Resolution clarity: Resolution unclear.
Severity drift: Severity rising.
Trust erosion sits at 91. Buyer confidence markers softening across recent touches.
Deal-loss attribution
Process Friction27%
Objection Instability26%
Weak Handling24%
Response Pattern Deterioration23%
Weighted by inverse signal score across uploaded paths.
Recommended actions
Action 1
Audit handoff sequence; remove redundant approval steps.
Action 2
Stage explicit objection-handling pass; resolve recurring blocker on record.
Action 3
Schedule handling coaching focused on closing language and discovery depth.