Lead Health
dash.table.risk
51%
-17% WoW
lead.conclusion
Lead is destabilizing. Immediate intervention required across handling and follow-up.
Conversation signals
Trust Erosion37
Buyer confidence markers softening across touches.
Weak Handling39
Closing language absent in last 3 contacts.
Follow-up Failure43
Scheduled follow-ups missed without recovery.
Buyer Needs Misalignment47
Stated requirement not addressed in proposal path.
dash.signalRadar
Objection patterns
Objection instability72
Recurrence rate: Same objection ×2 paths.
Resolution clarity: Resolution unclear.
Severity drift: Severity rising.
Trust erosion sits at 25. Buyer confidence markers softening across recent touches.
Deal-loss attribution
Trust Erosion27%
Weak Handling26%
Follow-up Failure24%
Buyer Needs Misalignment23%
Weighted by inverse signal score across uploaded paths.
Recommended actions
Action 1
Escalate to senior sponsor for trust restoration call within 48h.
Action 2
Schedule handling coaching focused on closing language and discovery depth.
Action 3
Reset cadence; commit to a written 3-touch recovery plan.